Motherhood & Beauty Day

Motherhood and Beauty Day is a national holiday in Armenia, celebrated each year on April 7. It comes not long after another national holiday, Women’s Day, which is celebrated on March 8.

Women’s Day is meant to honor all women, but Motherhood and Beauty Day is dedicated especially to those who have become mothers.

On this occasion, the unique qualities and beauty of each mother are to be appreciated. Children and adults alike show their affection for their mothers with special visits, cards, and gifts. Sending flowers to one’s mother is an especially popular way to mark this holiday.

In the Armenian Apostolic Church’s calendar, it is marked as the Day of Annunciation of the Holy Mother of God (Asdvadzadzin). All the churches throughout Armenia celebrate Divine Liturgy this day to commemorate.

According to the Bible, Archangel Gabriel was sent from God to a city of Galilee, named Nazareth on this day to foretell the birth of Jesus Christ to the Virgin Mary.


The concept of motherhood has always had an innermost value for mankind. The Armenian woman has culturally used the Virgin Mary’s image, as a rule of measure in modesty, morality, honesty, devotion, exceptional character and love for her husband and family with the purity specific to the holy Mother of God.  (Luke 1:26-38)